28L Daypack
Designed to versatile, the day pack functions as a competitive day hiking pack but also as a formidable travel pack.
By blending the world of travel, everyday carry, and hiking, the 28L Day Pack provides a one bag solution to active users. I surveyed 50 potential end users and received key insights into what was needed across all three categories.
What the people want
Research concluded that the market expects and desires a specific type of bag in this category.
67%
86%
Users required that a bag be versatile enough for travel and one other category (everyday or hiking).
Users preferred a roll top for hiking packs while 43% expressed no preference.
72%
Preferred quick access to main compartment and easily accessible pockets for essential items (ie passport, headphones, wallet, sunglasses)
